diff --git a/hw/pci.c b/hw/pci.c
index 79f1f11..fe7c5c3 100644
--- a/hw/pci.c
+++ b/hw/pci.c
@@ -1713,6 +1713,7 @@
     int size;
     char *path;
     void *ptr;
+    char name[32];
 
     if (!pdev->romfile)
         return 0;
@@ -1748,7 +1749,11 @@
         size = 1 << qemu_fls(size);
     }
 
-    pdev->rom_offset = qemu_ram_alloc(size);
+    if (pdev->qdev.info->vmsd)
+        snprintf(name, sizeof(name), "%s.rom", pdev->qdev.info->vmsd->name);
+    else
+        snprintf(name, sizeof(name), "%s.rom", pdev->qdev.info->name);
+    pdev->rom_offset = qemu_ram_alloc(&pdev->qdev, name, size);
 
     ptr = qemu_get_ram_ptr(pdev->rom_offset);
     load_image(path, ptr);